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在这个“读图”时代的背景下,插图——原来处于辅助地位作为文字的补充,逐渐转变得主动、重要,并相对独立。文章主要研究了数字化媒体语境下的两种现代插图表现形式:平面设计呈现的方式不断推陈出新,摄影将三维的世界以二维的照片形式呈现在观者面前,而本身生存在二维世界的插图在平面设计中亦是传达信息重要的力量,两者传达艺术的共通性使它们的结合成为可能;网络作为新兴的第四媒体,不仅包含音频、视频、文字、图形等多种设计元素,还添加了动画帧时间概念的元素和交互体验,使商业插图在网络上的应用添加了时间性和交互性。
In the context of this “Reading Pictures” era, illustrations - originally in a subsidiary status as a complement to words, are gradually becoming proactive, important and relatively independent. The article mainly studies two forms of modern illustrations in the context of digital media: the way of graphic design presents itself constantly, the photography presents the three-dimensional world in front of the viewer in two-dimensional photographs, and the two- Illustrations are also important forces in conveying information in graphic design. The two convey the commonality of art and make their combination possible. As the emerging fourth media, the network not only contains many design elements such as audio, video, text, graphics, It also adds elements and interactive experiences of the concept of animation frame time, adding timeliness and interactivity to the application of business illustrations on the web.