2012年,人类社会的又一场体育盛事如期上演,伦敦奥运会在公众的热切注视下开幕。全球大大小小的商家们围绕着奥运经济的蛋糕各显神通,纷纷推出各自的奥运营销计划,加入了奥运会商机的激烈争夺。最终,一些实力雄厚、服务领先、资金充裕的优质企业夺得奥运会赞助商的身份,并将感染和享受奥运盛典带来的喜悦和回报。 In 2012, another sporting event in human society staged as scheduled, with the London Olympics opening with the public’s keen interest. Around the world, large and small businesses around the Olympic economy cake each superb, have launched their own Olympic marketing plan, joined the Olympic Games business opportunities for the fierce battle. In the end, some high-quality, service-oriented and well-funded high-quality enterprises won the status of Olympic sponsors and will infect and enjoy the joy and return brought by the Olympic Games.