最近,大卫·布鲁克斯在《纽约时报》专栏中指出,与中国相比,美国有一个非常明显的竞争优势——品牌化。他表示,美国公司大都依靠“古怪而落迫的小说家”(大多来自于擅长品牌定位和策划的机构和咨询公司)和“富有远见的创始人”(如乔布斯)创造了非凡的品牌。这种“优势”恰恰是中国市场所缺乏的。中国的高管们所 Recently, David Brooks pointed out in The New York Times column that the United States has a very clear competitive advantage compared to China - branding. He said that most U.S. companies rely on “weird and obsessed novelists” (mostly from agencies and consulting firms specializing in brand positioning and planning) and “visionary founders” (such as Jobs) to create extraordinary s brand. This “advantage ” is precisely the lack of Chinese market. Chinese executives