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随着社会的快速发展,动画已成为了人们餐前饭后闲聊的话题,在成为孩子们娱乐方式的同时,也逐渐被大人们所接受。广告商也意识到动画对广告的重要性,在广告业中积极引入动画元素,无疑为广告业注入了新血液。本文通过介绍动画和广告的相关知识,对比分析由动画与广告相结合产生的动画广告与传统广告之间的差异,总结出动画广告的优点和应用前景。
With the rapid development of society, animation has become a topic for people to chat after dinner, and gradually become accepted by adults as they are entertained by children. Advertisers are also aware of the importance of animations in advertising, and the introduction of animated elements into the advertising industry has undoubtedly injected new blood into the advertising industry. By introducing the related knowledge of animations and advertisements, this article comparatively analyzes the differences between animated advertisements and traditional advertisements produced by the combination of animations and advertisements, and summarizes the advantages and application prospects of animated advertisements.