微博是一种能适应当前信息瞬息即变的传播工具,极大地促进了社会舆论的开展,具有良好的前景。但当前信息监督体系的不够完善,许多虚假信息、消极信息的传播问题也使微博社会责任担当的确立进入人们的讨论话题中。本文就微博的发展现状及原因入手,试图诠释微博社会责任担当的重要性。 Microblogging is a kind of communication tool that can adapt to the instantaneous change of current information. It has greatly promoted the development of public opinion and has good prospects. However, the current information supervision system is not perfect enough. Many false information and negative information dissemination issues also make the establishment of social responsibility of Weibo into the discussion topics. This article starts with the status quo and reasons for the development of Weibo and attempts to explain the importance of Weibo social responsibility.