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Spring Festival of chicken, since broadcast, the second quarter of CCTV China Poetry Conference is popular with the audience with rave reviews. A certain degree of relaxation of the program process, language that thoughtful and sexy, fresh and elegant style of hosting from the host Dong Qing, not only add luster for the program, but also becomes the focus of hot discussions during the Spring Festival. While the program was enthusiastically sought and widely noticed, from the sociological point of view, the author discusses the role orientation of TV program host’s social and cultural communication. This article will analyze from two aspects: the TV host should be the leader, the disseminator of culture; the TV presenter should be the initiator of subculture about the TV presenter’s social and cultural communication and role orientation. It was modeled on the second quarter of the Chinese poetry conference presided over by Qing Dong, paying attention to the necessity of TV presenters to correctly understand their role in social and cultural communication, and to cultivate their ability to regulate and control the role of social cultural communication.
Spring Festival of chicken, since broadcast, the second quarter of CCTV China Poetry Conference is popular with the audience with rave reviews. A certain degree of relaxation of the program process, language that thoughtful and sexy, fresh and elegant style of hosting from the host While the program was enthusiastically sought and widely noticed, from the sociological point of view, the author discusses the role orientation of TV program This article will analyze from both aspects: the TV host should be the leader, the disseminator of culture; the TV presenter should be the initiator of subculture about the TV presenter’s social and cultural communication and role orientation. It was modeled on the second quarter of the Chinese poetry conference presided over by Qing Dong, paying attention to the necessity of TV presenters to absolutely understand their role in social and cultural communication, and to cultivate their ability to regulate and control the role of social cultural communication.