市场化改革给新闻业带来了重大而微妙的变化,其中一个重要的变化是我国传媒人职业规范的严重缺失。本文尝试从失范理论的角度切入这一现实问题,在对经验材料解读的基础上,展现这一现象背后国家、市场和社会之间复杂的关系,以及个体从业者对此的适应性类型。最后,强调了基于哈贝马斯交往伦理理论的“道德即责任”的传媒责任模式来看待职业规范缺失问题在研究策略上的优势。 The marketization reform has brought major and subtle changes to the news industry. One of the major changes is the serious absence of the professional norms of the media people in our country. Based on the interpretation of empirical material, this article tries to show the complex relationship between the country, market and society behind this phenomenon and the types of adaptability of individual practitioners to this problem. Finally, it emphasizes the media strategy of “morality and responsibility” based on Habermas’s theory of communicative ethics and regards the advantages of research methods in the absence of professional norms.