论文部分内容阅读
记者:目前青岛已经聚集了国际上各种先进的商业模式,并且竞争激烈,这是否意味着现有的商业业态已经具备了满足消费者需求的能力?陈育星:随着经济发展,青岛的商业发生了很大变化,国际上先进的商业模式都在青岛得到了很好的体现,这些商业模式对青岛的商业现代化起了很大的作用,但是随着新经济时代的来临,现有的变化是不够的,因为真正推动商业革命的基本原因是人们消费理念的变化。记者:消费理念发生了哪些变化?陈育星:新世纪消费理念发生变化,很重要的一点就是在消费理念上普遍接受国际上普遍认可的价值观,这种价值观第一体现在非物质的需求越来越多,在恩格尔系数很高的时候,大部分的收人用来满足最低的生活物质需求,这种需求还体现不出来,而现在不少国内发达城市的恩格尔系数都降到了50%以下了,人们开始有更多的资金拿出来进行生活其他方面的消费,这种情况出现表明仅仅最起码的物质化的享受已经满足不了人们的需求了,非物质化需求相应而来了。
Reporter: Currently Qingdao has gathered a variety of advanced international business models, and highly competitive, does this mean that the existing business formats already have the ability to meet consumer demand? Chen Yu-sing: With the economic development, the commercial occurrence of Qingdao A great deal of change has taken place. The international advanced business models have all been well reflected in Qingdao. These business models have played a significant role in the commercial modernization of Qingdao. However, with the advent of the new economic era, the existing changes are: Not enough, because the basic reason for the real commercial revolution is the change of people’s consumption concept. Reporter: What changes have taken place in the concept of consumption? Chen Yuxing: In the new century, the concept of consumption has changed. It is very important that the concept of consumption is generally accepted internationally. Generally accepted values in the world are increasingly reflected in the increasing demand for non-material goods When the Engel coefficient is very high, most of the income is used to meet the minimum living material needs. This demand can not be demonstrated. Now that the Engel’s coefficient of many domestic developed cities has dropped below 50% People began to spend more money on other aspects of their lives. This has shown that only minimal materialization can not satisfy the needs of the people, and that non-materialized needs come in correspondingly.