电视媒体的改革,其实2001年之前就已经开始了。但是各项举措贯彻得不够具体,而在2001年之后就更加明显、更加彻底,主要表现为媒体在政策上更加公开、透明,尤其在栏目承包、招标上媒体做得比较好。在客户服务上,电视台广告部开始普遍采取分组作业的方式,这样使广告部的效率更高。给 The reform of the television media actually started before 2001. However, the various initiatives have not been implemented in a concrete and specific manner. However, they have become clearer and more thorough since 2001 mainly because the media is more open and transparent in terms of policies. In particular, the media has done a good job of contracting tenders and bidding. In customer service, television advertising department began to generally take the grouping operation, so that the Department of advertising more efficient. give