当代社会已进入后信息时代,诺贝尔经济学奖获得者赫伯特·西盟曾对这一社会特征进行过这样的描述:随着信息的发展,有价值的不是信息而是你的注意力,由于媒体双重出售的属性、节目多样化,注意力成为媒介市场中被瓜分的资源,媒体间的注意力争夺战已经硝烟弥漫。为了争夺受众的“注意力”,现今各媒体除努力 Contemporary society has entered the post-information age. Herbert Xilian, a Nobel laureate in economics, once described the characteristics of this society: As information develops, it is not information but your attention that is valuable, Due to the dual nature of media sales, diversification of programs and attention as a resource divided in the media market, the attention battle between media has been filled with smoke. In order to compete for the audience’s “attention”, the media today in addition to hard work