论文部分内容阅读
有人说NBA是一场秀,有人说NBA是个大PARTY,有人说NBA是个生意场。对这次中国赛,也许从不同的角度可以得到不同的收获,我们该学习的有太多太多。从北京站主办协议看NBA中国赛的前期运作NBA中国赛的引进是一项漫长而复杂的工作,这一点我们可以从主办协议的制订和修改上得到证明。NBA中国赛北京站的比赛由NBA与北京市体育局联合主办,主办协议由NBA起草,协议对与赛事有关的比赛场地、酒店、交通、安全、转播权、票务、赞助、媒体
Some people say that the NBA is a show, some people say that NBA is a big PARTY, some people say that NBA is a business field. For this China race, perhaps from different perspectives can be different harvest, we should learn too much. From the Beijing Railway Station to host the agreement to see the pre-NBA China Games The introduction of the NBA China Games is a long and complex work, which we can from the host agreement to establish and amend the proof. The NBA China Games Beijing competition was jointly organized by the NBA and the Beijing Municipal Sports Bureau. The sponsorship agreement was drafted by the NBA to provide information on competition venues, hotels, transportation, security, broadcast rights, ticketing, sponsorship, media