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近年来,中国的房地产市场正在发生深刻的变化,房地产行业的竞争格局也在发生着质变。就住宅产业来讲,随着人们对住宅产品综合质量要求的提高,住宅产品的“规模化”和“精品”概念已经成为主流。适应市场的这个变化,“品牌扩张型”发展趋势日益明显,它已成为房地产开发企业集团追求的更高目标。树立振业地产品牌是振业实现战略转型和实施住宅产业化的核心。振业实施品牌战略是以高质量、高品味开发两个规模较大的住宅社区为契机的。这两个项目是位于深圳南山区前海湾畔的星海名城和位于农科中心43万平方米生态植物园旁的翠海花园。两个项目总占地面积35万平方米,总建筑
In recent years, China’s real estate market is undergoing profound changes, and the real estate industry’s competitive landscape is undergoing qualitative changes. As far as the housing industry is concerned, the concept of “scale” and “boutique” of residential products has become the mainstream as people demand more comprehensive quality of residential products. Adapt to this change in the market, “brand expansion ” trend of development has become increasingly evident, it has become the real estate development enterprise group to pursue a higher goal. Establishing Zhenye real estate brand is the core of Zhenye’s strategic transformation and housing industrialization. Zhenye brand strategy is the development of high-quality, high-taste development of two large residential communities as an opportunity. These two projects are the famous city of Xinghai at Qianhai Bay, Nanshan District, Shenzhen, and the Cuihai Garden beside the 430,000 square meter eco-botanical garden at Agricultural Center. The two projects cover a total area of 350,000 square meters, the total construction