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5月18日下午,百联集团与上海电影集团在上海世博源购物中心签署战略合作框架协议,同时,上影股份与百联股份、百联电商分别签署合资合作协议,将就资本合作、业务合营、院线投资、广告营销、文化地产及衍生品开发等各个环节展开全方位合作。百联和上影将整合资源、优势互补、功能提升,促进商、旅、文结合,进一步整合产业链、延伸服务链、打造价值链,携手并肩,更好满足广大市民多层次、全方位的
On the afternoon of May 18, Brilliance Group and Shanghai Film Group signed a strategic cooperation framework agreement at Shanghai Expo Source Shopping Mall. At the same time, Shanghai Film shares signed a joint venture and cooperation agreement with Brilliance and Bailian respectively, Cinema investment, advertising and marketing, cultural real estate and derivatives development and other aspects of all aspects of cooperation. Brilliance and Sheung Shing will integrate resources, complement each other and enhance their functions, promote the combination of business, tourism and culture, further integrate the industrial chain, extend the service chain and build the value chain, and work together to better meet the needs of the general public at all levels and in all directions