当前,随着央行职能的深化调整,履职手段和效果要求也不断变化,加之社会环境、婚姻家庭和人际关系等多方压力重叠,人民银行干部职工的思想观念、认知水平和价值取向都发生着重大变化,传统的思想政治工作面临着的挑战,实施有效的心理健康教育管理,已是当务之急。而随着移动互联网的飞速发展,越来越多的人们习惯通过微博、微信、QQ、移动客户端等新媒体获取相关资讯、查询相关信息、加强沟通交流,这便给基层央行利用新媒 At present, with the deepening adjustment of the central bank’s functions, the performance of duty means and effect requirements, as well as the overlapping of social environment, marriage, family and interpersonal relationships, the ideology, cognition and value orientation of the cadres and workers of the People’s Bank of China Major changes, the challenges of the traditional ideological and political work, the implementation of effective management of mental health education, is a top priority. With the rapid development of the mobile Internet, more and more people are accustomed to acquiring relevant information, searching related information and strengthening communication through new media such as Weibo, WeChat, QQ, mobile client and so on, thus giving the grassroots central banks new media