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在网络媒体快速发展的背景下,新闻管理者应提高网络媒介素质和新闻管理专业能力,充分了解网络新闻与传统新闻的异同,通过提升新闻编辑能力、整合信息资源、提高公信力和增强舆论导向等措施,强化网络新闻的传播有效性,对内提升员工的凝聚力,对外完善自身的形象建设,从而提高核心竞争力,促进企业长远、稳定发展。
In the context of the rapid development of online media, the news manager should improve the network media quality and professional ability of news management, fully understand the similarities and differences between online news and traditional news, improve news editing ability, integrate information resources, enhance credibility and enhance public opinion orientation Measures to strengthen the effectiveness of the dissemination of online news, enhance the cohesion of employees internally and improve its own image externally so as to enhance its core competitiveness and promote its long-term and stable development.