任何谨慎或成功的商人,都会先做利益、风险评估才决定投资;任何政府或其他组织采取行动时都要考虑资源、效果和责任等问题。企业在处理媒体关系时也应如此。毕竟媒体常常为了制作报纸和电视节目而利用企业,企业也应该用类似的方法对待媒体,让媒体为企业服务。 Any cautious or successful businessman will do the first thing and the risk assessment will decide on the investment. Any government or other organization should take the resources, effects and responsibilities into consideration. Businesses should also deal with media relations. After all, the media often make use of enterprises for the production of newspapers and television programs. Enterprises should also treat the media in a similar way and let the media serve the enterprises.