到底是做常销品还是做畅销品?是做长线还是做短线?抑或二者兼而有之?依托数字图书馆起家的中文在线既不愿放松老业务,也不肯丢掉日渐兴起的手机阅读这块潜力巨大的新市场。对于中文在线董事长童之磊而言,基于核心之上的业务扩张是必然之路,但有扩张的愿望是一回事,如何在资源有限的前提下有效地扩张又将是一个新课题。 Is it to be a staple or a seller? Is it a long-term or a short-term or a combination of both? Chinese online relying on digital libraries is neither willing to relax its old business nor to lose its growing mobile reading This huge potential new market. For Tong Lei, chairman of Chinese online, business expansion based on the core is the inevitable route. However, the desire for expansion is one thing and how effective expansion under the condition of limited resources will be a new topic.