细心的观众可以发现自2002年10月18日起,珠海电 视台的荧屏“变脸”了:新的标识、新的包装、新的栏目、 新的资讯流量……全新的媒体形象展现出“追求卓越,创新 荧屏”的鲜明姿态。 创新荧屏就要创新宣传理念和报道形式 理念即生命,思路即出路。 要想营造荧屏的新形象,给观众新感觉,就要突破传统 的报道手法,构建一条新的宣传报道流程链。 按照这个理念,珠海电视台的新闻节目改变往日程序 化的采制方式,围绕报道中心不断推出主题鲜明的策划活 Attentive audiences can find out the screen of Zhuhai TV since October 18, 2002. The new logo, new packaging, new sections, new information flow ...... The new media image shows “The pursuit of excellence, innovation screen” a distinct gesture. Innovative screen is going to innovate the concept of propaganda and the idea that the form of life that is, ideas that way out. To create a new screen image, to the audience a new feeling, it is necessary to break the traditional reporting practices to build a new reporting chain process. In accordance with this concept, Zhuhai TV news programs to change the program of the past collection mode, around the center of the press has introduced a distinctive theme of planning activities