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利用《孙子兵法》第八篇九变中的思想,本文对海尔集团的多元化战略进行分析。海尔集团多元化的失败的原因在于照搬照抄通用电气多元化的战略,而没有深入分析通用电气选择多元化战略的实质,因此注定了失败的结局。企业多元化存在盲目照搬成熟的西方企业的经验,而很少从自身特点出发进行可行的多元化战略思考。
Using the thought of “nine changes” in the eighth chapter of “Art of War”, this article analyzes the Haier Group’s diversification strategy. The reason for the diversified failure of the Haier Group was the copying of GE’s diversification strategy without the in-depth analysis of the substance of GE’s diversification strategy, thus destined to fail. Diversification of businesses There is a blind copying of the experience of mature Western enterprises, and seldom proceed from their own characteristics feasible diversification strategic thinking.