理性思维是相对于感性思维而言,它是一种更自觉地运用观察分析、逻辑推理、总结归纳等方式探究事物本质的思维方法。新闻写作中的理性思维包含记者自身对党的方针政策的领会,对分管行业现状、工作重点的明了;另外还要抓住贯彻党的方针、政策及在当前工作中取得显著成绩的典型加以宣传,使新闻报道增强思想性、政策性、指导性。理性思维能力的高低决定记者功力的深浅。笔者结合多年来搞企业新 Rational thinking is relative to the emotional thinking, it is a more conscious use of observation and analysis, logical reasoning, summed up the way to explore the nature of things thinking method. The rational thinking in news writing includes the compilation of the reporter’s own understanding of the party’s principles and policies, the status quo in charge of the industry and the priorities of its work. In addition, it should also grasp the principle of carrying out the party’s guidelines and policies and making remarkable achievements in the current work , So that news reports enhance ideological, policy, guidance. The level of rational thinking determines the depth of reporter skill. The author combined with the new business over the years