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2012年随着世界经济的持续低迷,中国整体的外贸形势依然严峻,而对于主要依靠外贸市场的玩具产业来说,其影响更是深远。今年对于中国玩具行业来说,注定是艰难一年,而在这一年中,出现的频率最高,最受关注的就是——“转型谋变”。企业和政府双方驱动,推动企业和产区品牌化发展在2012第十一届中国玩具展商,我们看到:为了更好地在激烈的市场竞争中取得先机,企业家们善于利用一切的品牌宣传推广平台,纷纷实施品牌战略。其中,奥飞、龙昌、骅威、星辉、银辉、英德、洪恩、木玩世家、奥光、
As the global economic downturn in 2012, the overall situation of China’s foreign trade remains grim, while the impact on the toy industry, which mainly relies on the foreign trade market, is even more far-reaching. This year for the Chinese toy industry, is bound to be difficult for a year, but in this year, the highest frequency, the most talked about is - “Transformation and change ”. Business and Government Driven to Promote Brand Development of Enterprises and Production Zones At the 11th China Toy Exhibitor in 2012, we saw that in order to better obtain the first chance in fierce competition in the market, entrepreneurs are good at using all brands Promotion platform, have implemented the brand strategy. Among them, Austrian fly, Longchang, Hua Wei, Starlight, Silverlight, Anglo-German, Honan, wood play family, Olympic light,