OWN BRAND MATTERS——UK Advertising Chiefs Encourage 100 Chinese Consumer Brands to Go Global

来源 :China's Foreign Trade | 被引量 : 0次 | 上传用户:zongduzhicai
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
Top members of the UK’s ad industry have created a list of 100 Chinese consumer brands they believe have the potential to achieve brand success globally.In this May, they held a creative workshop during the Shanghai Expo with Chinese brand owners to explore international and national image perceptions of the China brand and Chinese brands with the potential to achieve consumer acceptance globally. Top members of the UK’s ad industry have created a list of 100 Chinese consumer brands they believe have the potential to achieve brand success globally.In this May, they held a creative workshop during the Shanghai Expo with Chinese brand owners to explore international and national image perceptions of the China brand and Chinese brands with the potential to achieve consumer acceptance globally.
其他文献