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德国洗涤电器分为两大类:洗涤类和干燥类。洗涤类有两种:全自动卧式洗衣机和全自动立式洗衣机,洗涤容量通常为6公斤左右。干燥类也分两种:甩干机和烘干机。 进口洗衣机在德国颇受消费者欢迎,占有较大的市场份额。意大利独占鳌头,依旧保持最大供货商地位,而法国是高档洗衣机的主要货源国。两德的统一对洗衣机的需求起了一定的推波助澜作用,但增长速度已明显放慢。1993年家用洗涤电器的零售额近48亿马克,其中洗衣机占85％。德国家庭洗衣机拥有率甚高,约90％以上,而且大多数家庭乐意使用洗涤、烘干合一型,冷凝型烘干机颇受消费者青睐,而甩干机销量偏小。 专业批发商依然起着重要的作用,专业零售商行占家电销量的60％,百货商店和邮购商行占销量的28％。
German washing appliances are divided into two categories: washing category and dry category. There are two kinds of washing: automatic horizontal washing machine and automatic vertical washing machine, washing capacity is usually about 6 kg. Drying is also divided into two categories: dryer and dryer. Import washing machine popular in Germany, consumers, occupy a larger market share. Italy came out top, still maintain the status of the largest supplier, while France is the main source of high-grade washing machine. The unity of the two German washing machines on the demand played a certain role, but the growth rate has slowed down significantly. In 1993, retail sales of household washing appliances amounted to nearly 4.8 billion marks, of which washing machines accounted for 85%. German home washing machine ownership rate is very high, about 90%, and most families are willing to use washing, drying one type, condensing dryer popular with consumers, while the dryer sales small. Professional wholesalers still play an important role, with professional retailers accounting for 60% of appliance sales and department stores and mail order firms accounting for 28% of sales.