1999～2004年,5年的精心筹划、务实操作,老板,这个一度沉寂的品牌重又活力进发。“市场为王”的策略原则听来平淡,但正是在这个原则下,老板步步为营,落实了一个个务实而奏效的竞争战术。对于力图复兴的企业来说,老板可视为一个代表。因此,我们关注老板走过的轨迹,同样也关注它所面对的挑战。 1999 ~ 2004, 5 years of careful planning, pragmatic operation, the boss, this once quiet brand again vitality. “The market is king ” strategy principle sounds dull, but it is under this principle, the boss at every step, to implement a pragmatic and effective competition tactics. For businesses trying to rejuvenate, the boss can be regarded as a representative. Therefore, we pay attention to the track that the boss goes through, and also pay attention to the challenges it faces.