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今天,大家畅谈报媒前景与发展,内容已不仅涉及传统广告经营了,更加关注以下三点:一、聚集用户,以用户为中心,以用户需求为导向;二、一行业一产品一平台;三、资源融合,线上、线下整合营销。中国报商平台成立的初衷是“集约各报资源智慧,建立一个信息共享,资源交换,双赢合作”的开放式平台。大家希望通过报商平台这样一个跨区域、跨媒体的合作组织,推动彼此间的项目合作。对于报商平台的功能,设立了两条路径:第一条:搭建报商集采分销平台。成员根据当地特色、优势,提供10款以上的产品集中放在采购平台上,
Today, everyone talked about the prospect and development of the media. The content has not only involved the traditional advertising operation, but also paid more attention to the following three points: First, gathering users, taking users as the center and user requirements as the orientation; second, Third, resource integration, online and offline integrated marketing. The original intention of China’s newspaper brokerage platform was established as an “open platform for consolidating intelligence among all newspapers and establishing an information sharing, resource exchange and win-win cooperation.” We hope that through cross-regional and cross-media cooperation organizations such as the newspaper brokerage platform, we will promote the project cooperation among them. For the function of the newspaper quotation platform, set up two paths: The first one: Set up the newspaper set to collect distribution platform. Members based on local characteristics, advantages, provide more than 10 products focused on the procurement platform,