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旅游业作为当今中国经济的龙头企业,提高经济效益势在必行。提高的途径需要不断的探索,文章从提高旅游企业经济效益的途径和营销策略两方面探讨它的可行性与策略研究,以抛砖引玉。
As a leading enterprise in China’s economy today, tourism is imperative to increase economic efficiency. The way to improve will need constant exploration. The article will discuss its feasibility and tactics from both the ways of improving the economic benefits of tourism enterprises and the marketing strategy, in order to attract more people.