央视综合频道“创新三原则”:最大公约数的需求原则、超越娱乐的复合价值原则、主流价值的创新表达原则;2016年一季度,央视全面推进创新,218个创新项目中118个已制作播出。“今年央视综合频道可以很自信地说,我们自主原创的节目占到了绝对主体。”央视综合频道副总监许文广在接受采访时如是说。央视综合频道综艺节目的起步与引进模 CCTV Integrated Channel “Innovative Three Principles ”: the demand principle of the greatest common divisor, the principle of composite value beyond entertainment, and the principle of innovative expression of mainstream value; in the first quarter of 2016, CCTV pushed forward innovation in an all-round way and 118 of 218 innovative projects Production broadcast. “CCTV Channel this year can be confident to say that our independent original program accounted for the absolute subject. ” CCTV Integrated Channel Deputy Director Xu Wenguang said in an interview. CCTV variety show start and introduction of imported variety of programs