论文部分内容阅读
正一堂策略机构是为本土及国际性品牌提供行销及整合性品牌传播规划的专业性策略机构;是一家强调“颠覆”,强调“重策略·为销售·做品牌”的新锐传播机构,一家快速成长的实战精英团队,包括正一堂品牌顾问有限公司和正一堂广告有限公司两个直属公司,在公司作业方面严格按照公司TTS(True to Simple)哲学进行创作,在品牌传播方面自有一套适合本土品牌运作,具前瞻性的“品牌生命点理论”,现正为国内众多知名品牌提供从单点传播到不同阶段品牌创建及管理的全程服务:对如何提升品牌价值,维持品牌长久生命力自有独到之处,更深谙如何创造阶段性销售业绩的策略解决之道。擅长用颠覆性策略以及创意表现使新品牌发生核变,并借助独特传播工具短时间内形成强势品牌。擅长抓本质,用独特的眼光深层次挖掘品牌的核心价值,使品牌形成鲜明差异区隔,巩固品牌领导性地位。
Is a strategic agency for local and international brands to provide marketing and integrated brand communication planning professional strategy agency; Is a emphasis on “subversion”, emphasizing “heavy strategy for the sale of brand” cutting-edge dissemination agencies, a fast Growth of the actual elite team, including one is the first brand consultants Limited and Advertising Co., Ltd. are two directly under the company, operating in the company strictly in accordance with the company’s TTS (True to Simple) philosophy to create, in the brand communication has its own set of local brands Operation and forward-looking “brand life point theory” is now for many well-known domestic brands from single-point spread to different stages of brand creation and management of full service: how to enhance the brand value and maintain the brand’s long-term vitality of its own unique Office, more familiar with how to create a stage sales strategy strategy to solve the problem. Good at using subversive strategies and creative performance of the new brand nuclear change, and with a unique communication tool to form a strong brand within a short time. Good at grasping the essence, with a unique insight deep mining brand’s core values, so that the formation of a clear distinction between the brand, and consolidate the brand leadership.