中国家电行业一直处于多事之秋,厂家之间的肉搏战、口水战此起彼伏,而新一轮的厂商博奕又成焦点。3月初,格力国美相互封杀事件在业内闹得沸沸扬扬。一个是制造业巨头,另一个是商业连锁巨头,双方较量的胜负直接影响着家电行业渠道变革的走势。不难看出,双方都握有自认为可以“克敌制胜”的武器,国美的底气来自于在大城市市场的主导地位,而格力的筹码是在二三 China’s home appliance industry has always been troubled by the hand-to-hand battle between manufacturers, the war of words came one after another, and a new round of game manufacturers have become the focus of attention. In early March, Gree United States blockade each other in the industry a hubbub. One is the manufacturing giant, the other is the commercial chain giants, the outcome of the contest between both parties directly affect the trend of household appliances industry channel changes. It is not difficult to see that both parties hold the weapon that they think they can “defeat the enemy.” The strength of the country from the United States dominates the market in the big cities.