新外形、新内涵、新设计风格、一个从未叫出过的新名称,广汽丰田希望在这辆小型车上获得一个新的开始。同样,致炫身上拥有上一代雅力士无法比拟的技术、团队、市场等方面的支持。想控制成本,就难以保证足够的高端配置;想要争取低端市场,又不能把价格拉得很高。这是车企在车型定位时经常会遇到的难题。很多包括合资品牌在内的车企想要进一步扩大市场占有率,纷纷启动低端车的疯狂营销,突出的特点就是低配低价,大规模占领市场。但如果这个战 New shape, new content, new design style, a never-before-announced new name, GAC Toyota hopes to get a new start in this small car. Similarly, Chi Hyun who have the previous generation Yaris unmatched technology, team, market support. Want to control costs, it is difficult to ensure adequate high-end configuration; want to fight for the low-end market, they can not pull the price high. This is the car prices in the vehicle positioning often encountered problems. Many car brands, including joint ventures, want to further expand market share and start the crazy marketing of low-end cars. The prominent feature is that they are low-cost and large-scale occupations in the market. But if this war