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在国的经济和商业中心——上海市联华、华联、农工商的超市竞争已近白热化,在如此激烈竞争的市场压力下,不少小规模的超市纷纷转向联华、华联,成为他们的加盟店或连锁店。其中令人刮目相看的是一支后起的生力军:顶顶鲜TOP’S超市。它以独特的定位和先进的经营管理方式,在上海滩超市行业中异军突起,目前它的排次仅次于联华、华联和农工商三位老大哥之后。为了探究其商战获胜的奥秘,笔者日前走访了这家令人关注的超市。顶顶鲜TOP’S超市是上海阿霍德——中汇超市有限公司的连锁店名称,该超市有限公司成立于1996年10月,是由荷兰皇家阿霍德和上海中汇超市有限公司联合组建的合资公司。公司成立之初仅15家连锁超市,而目前已有44家。顶顶鲜TOP’S是阿霍德在美国纽约州经营非常成功的连锁超市名称,现在它把顶顶鲜模式广泛地运
In the country’s economic and commercial center - Shanghai Lianhua, Hualian, agribusiness supermarket competition has been heated up, so fiercely competitive market pressure, many small-scale supermarkets have turned UMC, Hualian, to become them Franchise or chain. One of the most impressive is a force from the back: TOP TOP’S’S supermarkets. It unique positioning and advanced management methods, the emergence of a sudden emergence in the supermarket industry in Shanghai beach, at present it ranked second only to UMC, Hualian and agricultural workers after the three big brother. In order to explore the mystery of its business battle to win, I recently visited this concern supermarket. TOP TOP fresh supermarket is Shanghai Ahold - Zhonghui Supermarket Co., Ltd. chain name, the Supermarket Co., Ltd. was established in October 1996, is a joint venture between Holland Royal Ah Hood and Shanghai Zhonghui Supermarket Co., Ltd. the company. At the beginning of the establishment of the company only 15 supermarket chains, and now has 44. TOP’S TOP’S is Ahold’s name for a very successful supermarket chain operating in New York State and now it has a wide range of top-delivery models