论文部分内容阅读
从沙坪坝到硅谷,小康已经悄然成长为一家具有全球思维的国际化汽车公司2003年,时任东风汽车公司总经理的苗圩决定与日产全面合资。当时合资公司在中国汽车业已经出现了19年,但还没有哪家国企敢于拿出所有家当跟外企全面合资。与日产谈全面合资的同时,东风与重庆一家摩托车厂谈一个微车项目的合作。后来两个项目几乎同时落地——东
From Shapingba to Silicon Valley, well-off has quietly grown into an international automotive company with global thinking In 2003, Miao Wei, then general manager of Dongfeng Motor Company, decided to establish a full-scale joint venture with Nissan. At that time, the joint-venture company had been in the automotive industry in China for 19 years. However, none of the state-owned enterprises dares to come up with all its own family-owned foreign joint ventures. At the same time as Nissan talks about a full-scale joint venture, Dongfeng Motor Co., Ltd. and a Chongqing motorcycle factory talk about the cooperation of a mini car project. Later two projects landed almost at the same time - East