当前,广大电视观众对节目的选材、制作和质量要求越来越高。县级台如何在做好新闻宣传的同时,办好电视专题节目,已经成为我们需要认真思考的一个重要课题。一、善于选题和立意。新颖的选题好比是调剂观众胃口的一道可口菜,而灵活富有积极意义的立意则是这道菜的营养成分。 At present, the majority of television viewers are increasingly demanding materials, production and quality of programs. At the same time that county-level units are doing a good job in public information campaigns, it is an important issue that we need to think seriously about running well-targeted television programs. First, good at topic selection and conception. Novel topic is like a delicious dish to adjust the appetite of the audience, while the concept of flexible and positive meaning is the nutritional content of this dish.