在市场经济高速发展的大背景下,越来越多的企业对市场营销工作更加重视。将项目管理工作运用到市场营销实践中成为了新时代企业发展的课题。本文则是针对这一现状,就当前市场营销实践中项目管理的应用情况,如何将项目管理工作引入市场营销,以及将项目管理工作引入市场营销的意义作出分析。 With the rapid development of market economy, more and more enterprises pay more attention to marketing. Applying project management to marketing practice has become a topic of corporate development in the new era. This article is based on the status quo, on the current marketing practice of project management application, how to introduce project management into marketing, and the project management to introduce the meaning of marketing to make an analysis.