自2001年6月19日中央电视台广告部提出“以客户为中心”的广告经营战略以来,广告部经历了从单一产品到多元化产品、从坐等客户上门到主动出击争取客户、从固定流程到可重组流程、从经验决策到分析决策等的全方位转换。为顺应业务模式的改变,广告 Since June 19, 2001 CCTV advertising department put forward “customer-centric” advertising business strategy, the advertising department has gone from a single product to a wide range of products, from waiting for customers to take the initiative to fight for clients, from the fixed flow to Reorganization process, from the experience of decision-making to decision-making, such as the full range of conversion. To comply with changes in business model, advertising