工商管理专业是面向社会培养优秀商业人才的重要专业,随着我国商业发展不断加快,工商专业也逐渐成为了备受瞩目的热门专业,但实际上由于应试思想的影响,这一专业的教学缺乏权威性与实效性。因此只有利用能够促进学生理解的案例教学法,才能确保教学效率得到提升,激发学生学习的兴趣。 Business Administration is an important major for cultivating excellent business talents for the society. With the continuous development of business in our country, the business administration has gradually become a hot subject that attracts much attention. But in fact, due to the influence of examination-oriented ideas, the lack of teaching in this specialty Authority and effectiveness. Therefore, only by using the case teaching method that can promote students ’understanding can we ensure that teaching efficiency can be improved and students’ interest in learning can be stimulated.