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随着我国经济社会的发展和人民生活水平的提高,人们对于慢性病的预防和健康管理尤为关注。随着科学技术的迅猛发展,传统的医院慢性病健康教育方式多采用门诊咨询、住院宣教、社区教育、医师随访、专家讲座等方式,由于其传播面窄、互动性差等限制性因素,已无法满足人们的需要。在国家大力提倡“互联网+”的大背景下,新媒体成为一种方便、快捷、互动性强、传播面广的信息传播方式。“互联网+医疗”的模式非常适合中国人口众多而医疗资源紧张的现状。本研究着重分析我国医疗机构应通过打造新媒体健康教育平台,融合微信、微博、手机app等进行健康教育,探讨新媒体作为医院健康教育平台的可行性和优缺点,并有针对性地提出建议。
With the economic and social development in China and the improvement of people’s living standards, people are especially concerned about the prevention and health management of chronic diseases. With the rapid development of science and technology, the traditional methods of chronic health education in hospitals use outpatient counseling, hospitalization education, community education, physician follow-up, expert lectures and other methods, because of its narrow communication, poor interaction and other restrictive factors, has been unable to meet People’s needs. Under the background that the country strongly advocates “Internet + ”, the new media has become a convenient, fast, interactive and widely disseminated method of information dissemination. “Internet + medical ” model is very suitable for China’s large population and medical resources shortage of the status quo. This study focuses on analyzing the feasibility, advantages and disadvantages of new media as a hospital health education platform by setting up a new media health education platform, integrating WeChat, Weibo, mobile app and so on, and puts forward in a targeted manner Suggest.