对于市场营销专业的教育来说,一个非常显著的特点就是实践性要强。而实践在整个市场营销的专业教育中都占有非常重要的作用。在教育的过程当中,除了要让学生能够扎实地掌握实践技能,同时更要让学生掌握实践经验。这就要求建立一个比较完整的教学体系,通过课堂与课堂外的完美对接,让学生多参加课外实训,这样才能培养出优秀的市场营销人才。因此,本文将针对市场营销专业人才实践技能的培养进行探索和分析。 For marketing professional education, a very significant feature is that practicality is stronger. Practice in the entire marketing of professional education have a very important role. In the process of education, students should have practical skills in addition to practical skills. This requires the establishment of a more complete teaching system, through the perfect connection between the classroom and the classroom, allowing students to participate in extra-curricular training, so as to cultivate outstanding marketing personnel. Therefore, this article will explore and analyze the training of practical skills for marketing professionals.