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现如今,文化在各行各业已经毫无争议的扮演了举足轻重的角色,在市场竞争中,对企业文化的重视也早已提上了日程。行内的大战在产品、价格、营销等方面做足攻略的同时,对企业形象和文化竞争也不可掉以轻心。市场经济翻天覆地变化中的全世界大小企业在CI(Corporate Identity System)的产生的整个流程里运用并更好地重现与众不同的企业文化也成为了一件可与营销并肩的头等大事。如果企业的文化不够深入人心,或者也跟就没有实在的企业文化,它的CI设计会站不住脚跟,就像航海没有舵,优秀的企业文化会给CI设计注入持久的生命力,与企业营销相得益彰,互为帮手,企业文化缺失,市场竞争的优势会大打折扣。
Nowadays, culture has played a decisive role in all walks of life. In the market competition, the emphasis on corporate culture has long been put on the agenda. War in the line of product, price, marketing, etc. Raiders at the same time, the corporate image and cultural competition should not be taken lightly. It is also a top priority for marketing to be able to use and better replicate the unique corporate culture throughout the entire process of CI (Corporate Identity System) generation in a world of change in the market economy. If the company’s culture is not popular enough, or with no real corporate culture, its CI design will not hold the heel, just as sailing without rudder, excellent corporate culture will give CI design lasting vitality, and corporate marketing Complement each other, help each other, the lack of corporate culture, the advantages of market competition will be greatly reduced.