互动营销,顾名思义,就是在营销中的相互沟通、相互反馈、相互满足的基于互联网基础上的一场营销革命。目前不少企业已经通过互联网、手机短信等直接跟客户、消费者进行互动,把握客户需求,许多企业整合了网上营销手段和最传统的营销工具,实现传统营销的变革。互动营销由于利用了网络——这个极具互动特性的全新媒体,使之能做到在企业与用户之间实现双向沟通,并有针对性地向明确的目标群投放信息,及时得到用户的反馈,从而最终推销出产品。 Interactive marketing, as the name suggests, is a marketing revolution based on the Internet that communicates, reciprocates, and satisfies each other in marketing. At present, many enterprises have directly interacted with customers and consumers via the Internet and mobile messaging to grasp customer needs. Many enterprises have integrated the online marketing tools and the most traditional marketing tools to achieve the transformation of traditional marketing. Because of the use of the Internet - an interactive new media that enables interactive marketing to enable two-way communication between businesses and users and to deliver targeted messages to targeted audiences and timely feedback from users , Eventually selling the product.