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普洱茶草根电商依托大厂货品支持与淘宝平台做成“淘品牌”之后,就进入了快速扩张阶段,这时有两条路摆在面前,一条是做延伸,从电商延伸到传统领域,在继续谋取大厂支持与做好淘宝销售的前提下,开启自主品牌之路;另一条是坚守电商阵地,以强大的电商资源整合能力,并提供一站式整体的电商专业服务,以整体打包形式帮助传统品牌茶企做电商,这就是普洱茶电商的平台之路。自主品牌与平台,代表了普洱茶电商在未来的两种主流玩法。
Pu’er tea grass root electricity supplier relying on the support of manufacturers and Taobao platform made of “Amoy brand”, it entered a rapid expansion phase, when there are two roads in front of an extension is done, from the electricity supplier to In the traditional field, while continuing to seek support from major manufacturers and making sales of Taobao well-established, the road to self-owned brands will be opened up. The other is to stick to the e-commerce front and provide a one-stop integrated e- Professional services to the overall form of packaging to help traditional brands of tea companies to do electricity, which is the platform for the electricity supplier of Pu’er tea. Own brand and platform, on behalf of the Pu’er tea electricity supplier in the future two kinds of mainstream games.