新闻发言人制度是和谐社会的润滑剂,有利于社会机会成本的有效控制,有利于塑造政府良好形象;目前我国这一制度存在的发言人素质参差不齐、法律法规上的某些缺位、沟通方向单一而易造成言论垄断、因被动发布信息而缺乏敏锐性等主要问题;所以,重视对新闻发言人的选拔、培训以加强效果监控,通过法律法规明确新闻发言人的法律效力与责任,增强新闻发布的权威性及与媒体的互动等。对加强该制度的建设与完善,尤其重要。 Spokesman system is a lubricant in a harmonious society, which is conducive to the effective control of the social opportunity costs and is conducive to shaping the good image of the government. At present, the spokesman for this system in our country is uneven in quality. Some absences in laws and regulations, Therefore, attaching importance to the selection and training of news spokesmen to strengthen the monitoring of effectiveness, clarifying the legal validity and responsibility of spokespersons through laws and regulations, Enhance the authority of press releases and interaction with the media. It is especially important to strengthen the construction and improvement of this system.