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从1983年中央电视台创办了第一届春节联欢晚会到1990年《综艺大观》在央视一套的开播至今,我国的综艺娱乐节目已经走过了三十年的历程。期间经历了单一固定的晚会式阶段、明星互动参与游戏阶段、益智博彩答题阶段以及全民化参与的真人秀阶段。本文通过对我国综艺娱乐节目发展历程的分析,探究节目形态的嬗变特点,指出综艺娱乐节目的模式存在着周期性的螺旋式回归,节目需要在其轮回的基础上寻找新的突破点,内容上不断创新求变,寻找差异化的节目定位来强化自己的品牌价值,提高竞争力。
From 1983, CCTV set up the first Spring Festival Gala to the 1990 “Variety Grand” so far in a set of CCTV, China’s variety entertainment program has gone through three decades of history. During the period has gone through a single fixed party stage, the stars interactive participation in the game stage, puzzle gambling answering stage and full participation in the reality stage. Through the analysis of the development process of the variety entertainment program in our country, this paper explores the transmutation characteristics of the programming style. It points out that there is a cyclical regression in the mode of the variety entertainment program. The program needs to find new breakthrough points based on its reincarnation. Continuous innovation and change, looking for differentiated program positioning to strengthen their brand value, improve competitiveness.