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随着互联网日新月异的发展,越来越多的期刊开始或者说更加重视与网络的对接。目前,如果期刊不能有一个很好的网站去宣传展示自己,去深度开拓、延伸自己,那就是真正的落后了。网络营销是20世纪末出现的市场营销新领域,是营销实践与信息通信技术、计算机网络技术相结合的产物,是企业以信息技术为基础、以计算机网络为媒介和手段而进行的各种营销活动的总称。期刊的网络营销不等于期刊的上网发行,上网发行只是其中的一部分。期刊网络营销是指在网上进行读者市场调查与分析,选题与组稿、征稿、投稿与评审,内部网上编辑加工、期刊征
With the rapid development of the Internet, more and more journals begin or pay more attention to the connection with the Internet. At present, if the journal can not have a good website to promote themselves, to develop and extend their depth, that is really behind. Network marketing is a new field of marketing which appeared in the end of 20th century. It is the product of the combination of marketing practice, information and communication technology and computer network technology. It is the marketing activities of enterprises based on information technology and using computer network as a medium and means The general term. Periodicals online marketing is not equal to the periodicals online publishing, Internet publishing is only part of. Periodicals Network marketing refers to the online market research and analysis of readers, topics and team draft, solicitation, submission and review, internal network editing and processing, periodicals