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以用户体验为核心,以互动、贴近为根本,全新解读和挖掘传统电视资源,焕发新的活力。近几年来,各种新概念层出不穷,传统电视媒体尤其是城市电视台的经营发展,渐感无所适从,陷入迷茫。2015年,在经济新常态的大背景下,城市电视媒体的生存、发展,更是日益艰难,许多城市电视台经营举步维艰。面对严峻形势,芜湖广电以“用户体验”为核心,以“互动”、“贴近”为根本,在节目制作、活动营销、多媒体整合、受众大数据等方面,全面创新,用全新的视界,解读、挖掘传统电视资源,使之焕发新的生机和新的推动力。
To user experience as the core, interaction, as the basic approach, a new interpretation and mining of traditional television resources, full of new vitality. In recent years, various new concepts have emerged one after another, and the traditional TV media, especially the management of the city’s television stations, have gradually become confused at a loss. In 2015, under the background of a new economic normal, the survival and development of urban television media are increasingly difficult. Many urban television stations are struggling to run their businesses. Faced with the grim situation, Wuhu Radio and Television mainly focuses on “user experience ” and takes “Interaction ” and “Close to ” as the foundation, making overall innovations in program production, event marketing, multimedia integration and audience data , With a new vision, interpretation, mining of traditional television resources, make it full of new vitality and new impetus.