门户网站、网络电视、微信、微博等新媒体的强势崛起,加快了信息传播的速度和容量,拉近了人与人之间的距离,传统的纸质媒体受到前所未有的冲击。纸质媒体如何稳住阵脚、逆势突围,是一个引人关注的话题。据统计,截至2014年底,我国网民规模达6.49亿人,互联网普及率为47.9%,较2013年底提升2.1%,手机网民规模达5.57亿人,较2013年底增加5672万人。在互 The rise of new media such as portals, online TV, WeChat and Weibo accelerated the speed and capacity of information dissemination, narrowed the distance between people and hitherto unknown traditional paper media. Paper media how to stabilize, contrarian break out, is a topic of concern. According to statistics, as of the end of 2014, the number of Internet users in China reached 649 million with an Internet penetration rate of 47.9%, an increase of 2.1% over the end of 2013; the number of mobile Internet users reached 557 million, an increase of 56.72 million from the end of 2013. In mutual