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营销者说移动端的优势是消费者24小时随时随地携带,是非常好的营销载体。2014年李维斯中国将增强移动营销预算,移动营销原来占数字营销的5%-10%,2014年将增加到20%-30%。Levi’s牛仔经历了140年风雨,保持产品的原创,体现了自由和个性精神,现已从美国流行到世界各地。2013年是世界上第一条牛仔裤——Levi’s?501?诞生140周年。Levi’s?牛仔裤的发明与发展,也同样改变了人们的生活方式,使牛仔裤成为了“LIFE STYLE”的代名词。2013年3月22日,在北京798艺术园区举行“演绎真我#501#”新品发布会,以“时间轨迹”概念还原不同年代的真实场景,领略501?140年的演变与魅力所在。采用了全媒体平台进行推广,配合线下活动,通过线上
Marketers say that the advantage of a mobile terminal is that consumers are able to bring it anywhere, anytime, 24 hours, which is a very good marketing vehicle. In 2014, Levi’s China will enhance its mobile marketing budget, which accounted for 5% -10% of digital marketing and 20% -30% in 2014. Levi’s cowboy has experienced 140 years of wind and rain, to maintain the original product, reflects the spirit of freedom and personality, is now popular from the United States to all over the world. 2013 is the 140th anniversary of the birth of Levi’s? 501?, The world’s first pair of jeans. The invention and development of Levi’s jeans have also changed the way people live and make jeans synonymous with LIFE STYLE. March 22, 2013, held in Beijing 798 Art Park “interpretation of the true me # 501 # ” new conference to “time trajectory ” to restore the true scene of different ages and enjoy the 501? 140 years of evolution and Charm. Using a full media platform for promotion, with offline activities, online