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在现实的市场营销环境中,商品的生产者和经营者为获取更多利润,或独占市场、或与竞争者结成同盟,形成价格垄断。它阻碍了市场营销秩序的建立,阻碍了企业技术的进步,影响企业服务质量的提高和企业经济的可持续发展。价格垄断就是扼杀竞争,保护落后。为了倡导公平竞争,创造良好的营销环境,促进企业和谐、健康发展,我们应该充分发挥价格机制的作用。积极引入竞争机制,建立健全法律制度,规范企业价格行为,最终防止价格垄断的形成。
In a real-world marketing environment, producers and operators of goods form price monopolies for more profits, exclusive markets or alliances with competitors. It hindered the establishment of marketing order, hinder the progress of enterprise technology, affect the improvement of enterprise service quality and the sustainable development of the enterprise economy. Price monopoly is to stifle competition and protect backwardness. In order to advocate fair competition, create a good marketing environment and promote the harmonious and healthy development of enterprises, we should give full play to the role of price mechanism. Actively introduce competition mechanism, establish and improve the legal system, standardize the price behavior of enterprises, and ultimately prevent the formation of price monopoly.