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六月的世界杯给上海电视荧屏带来了一股足球热浪。最新的收视率调查显示,足球赛事仍然占到了 TOP10的50%的份额。世界杯的举行,部分改变了上海及周边地区观众的收视习惯,也改变了广告客户的投播习惯。从6月份媒体监测数据来看,上视体育频道广告投播结构发生了较大变动。中邮电通讯类产品的播出量最大,占频道广告播出量的14%,与1～4月同类产品广告播出量相比增加了近8个百分点,这其中以手机及通讯网络的投播最为显著。而饮料及酒精类饮品广告占有比率分别以15%和12%排第2、3位,上升幅度为
The World Cup in June brought a heat wave of football to the Shanghai TV screen. The latest ratings survey showed that football still accounts for 50% of the TOP10 share. The holding of the World Cup has partly changed the viewing habits of viewers in Shanghai and surrounding areas and has also changed the habit of broadcasters. Judging from the media monitoring data in June, there is a big change in the structure of broadcasting and broadcasting of sports channel ads. Among the postal and telecommunications products, the broadcast volume was the largest, accounting for 14% of the channel advertisement, and nearly 8 percentage points higher than the broadcast amount of similar products from April to April, among which investment in mobile phones and communications networks The most significant broadcast. While the percentage of beverage and alcohol-based drinks occupying second and third place respectively at 15% and 12% respectively, up by