电视集团化改革之后,95％的电视台都已经整合完毕。过去,有线台有专业化标准、专业化频道,无线台大部分是新闻,或者是一些综合性频道。经过这次频道改革、集团化之后,无论是有线台还是无线台,几乎都进入了专业化频道经营。在频道整体包装中,定位很重要。对频道包装电视台的认知也不一样,有些人认为只是做一些栏目头,或者是新的台标、台徽的包装。实际上,频道包装是一整套的学问,从节目的编排到宣传、舞台宣传的标志,都有一整套学问。 After the television group reform, 95% of the television stations have been integrated. In the past, cable stations had specialized standards, specialized channels, most of which were news or some comprehensive channels. After this channel reform, collectivization, whether it is cable or wireless station, almost all into the professional channel management. In the overall channel package, positioning is very important. There is also a different perception of channel packaging and television stations, some people think it is just doing some column head, or a new logo, packaging logo. In fact, the channel packaging is a set of learning, from programming to publicity, stage publicity signs, there is a whole set of learning.